UniMy Classifieds

To reach a maximum-targeted audience, UniMy Classifieds designed to be implementing the email marketing technique. The mechanism imbued is automated blog post distribution powered by RSS Feedburner. Email gain from voluntarily opt-in email by students who really want to receive UniMy Classified directly to their email. In short, the emails are high quality intended-receiving audience (IIUM students).

For the beginning, the offline traditional promotion of using hardcopy will be implemented extensively during the introductory period. After reaching the target of 5000 subscribers, the hardcopy will be maintained at the minimum of 500 copies every edition. Supplementary promotion approach using local-area-network (LAN) shall be used to reach the student to the maximum extend.

In summary, the advertising strategy designed to reach the IIUM students and giving a maximum exposure for “IIUM Young Entrepreneurs” to make their businesses visible in IIUM level. In short, the mechanism consists of;

Hardcopy;

• 1st edition will be 2500 copies
• 2nd edition will be 1000 copies
• When we reach 5000 subscribers, the hardcopy will be maintain to 500 copies
• Will be distributed at the main places such as Mahallah café, centre court, main notice board and other relevant places within IIUM
  

Softcopy;

• High quality intended-receiving audience
• Projected to be more than 5000 subscribers
• Extensive efforts to get the supplementary subscriber